This immediate gratification has found its validation and justification through a sense of arrogant and narrow rationalism. The gradual build up to this kind of narrow rationalism has happened with the emergence of a culture that has an unreasonable amount of belief in the ability of modern science, technology and economics to solve any crisis. People who are inclined to look at these aspects are often faced by challenges within their own circles.
A peculiar phenomenon that is noticed is that there is a greater level of encouragement if one wants to study them as a purely academic pursuit while it becomes a big challenge if it is a holistic exploration that includes a radical change in the patterns of our decision making and life choices. A pursuit of truth accounts for both long term and short term consequences of our choices. If we are only concerned about our own narrow benefits, we might be away from the truth. We as a society seem to be mostly indulging in our own short term gains and refusing to look at the long term consequences of it.